Whatever Your Think, Everybody Is Not Your Ideal Customer

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When someone doesn’t want to buy your product or service, it’s hard not to take it personally.




After all you’ve invested a lot of time and effort in your business making sure you’re the best in the market. Surely everybody should love what you have to offer?

Equally it’s tedious when a potential client, is trying to bend your company rules to breaking point just to suit them. It’s tough turning away much needed business even when someone is being a pain in the proverbial. However, when the situation is becoming non profitable occasionally that’s what some promotional business owners must do.

Truth is not everybody is your ideal customer.

Customer Avatar’s sound very complicated but they don’t need to be. Even a basic outline of who your ideal client is, should help you to find them. After all if you don’t know who you are looking for, how could you possibly find them?

An easy way of finding great new customers, is to find out which customer are the best ones to work with right now. Which place the largest average order, are the most profitable and convert from quote to sale the best. This will then be a great starting point to focus on finding similar clients.

Ok Ok This Post Is Slightly Self Promotional 🙂

One of Promosoftware’s many benefits is that it can run reports, enabling you to find out who are your most profitable customers, giving you the opportunity to find more of the same.
So why not give it a shot.
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