Santa! The Ultimate Staff Incentive.

Lady In Santa Outfit

In the past, I always found the more pleasant and reasonable a boss has been to me, the more enthusiastic I was and so the harder I worked. This approach has never worked for me when employing people. The nicer I was the more I got pushed over and bored with “I can’t come into…

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Taking A Break Or Taking The Proverbial?

Santa queue

As much as I embrace certain rituals in life I’m not a big fan of routine so I love the fact that each day in December usually brings something different, from Nativity Plays to the endless Christmas parties. It’s frustrating though that some companies use the concept of Christmas to…well do as little as possible…

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World Cup 2014. How Should Your Customers Promote It?

Promo Products World Cup 2014

And there doesn’t seem to have been much hype about The World Cup this year (unless you include phycologists or building issues). So what football themed products should your customers be using to promote it? So what do you think? Please let us know. What’s the best way to advertise or what have we missed?…

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What Promotional Product Lives The Longest?

What Promo Products Live Forever

So surely it’s got to be the promotional pen? 8 owners is a serious audience and that’s just The Average Pen. What about “favourite” pens? Everybody’s got them, haven’t they? The pen that makes your signature look a little sleeker. Or if you’re on the superstitious side, a “lucky” pen. That pen that will always…

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Never Skype In Your Pyjamas

Working in your PJs

Excellent advice! And it doesn’t stop there. Here are four more things the Guardian’s Home Business Hub suggest you take into consideration when working from home. Which leads us nicely on to a little shameless plug. You can run your promotional gift business from home effortlessly with Promosoftware. It is tailor made for the promotional…

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How Do You Choose The Perfect Promotional Product?

Quality Not Quantity

Perception IS Everything! Marketing departments are advised to keep this statistic in mind “Owners of promotional products remember the company they came from 87% of the time.” Low cost is attractive but can be dangerous. Poor quality items might meet your budget goals but can fall far short when promoting your brand or company. A…

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Leverage! Do The Work Once And Get Paid Forever!

Brad is worth listening to, as unlike many coaches he owned & still owns many other successful businesses outside of the mentoring world. It’s frustrating and fruitless repeatedly doing monotonous tasks especially when you don’t have to. In promotional gifts you find yourself chasing your tail, duplicating jobs and not getting round to important stuff…

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Top Runners in the 2014 Sochi Olympics

Sochi 2014 Sledging

Now obviously we’re talking mascots and their promotional products not actual athletes! This year there is an Interesting collection of mascots. Let’s start with The Polar Bear He looks cute in a keyring and cuddly toy but he doesn’t look very, well, “athletic” does he? Now The hare is a different story as these creatures…

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What Happens In Vegas, Stays In Vegas…


Some of the photos posted on social media from the PPAI show in Vegas this week have been genuinely entertaining. And no, I’m not just talking about the photos at The Power Of Two Party! The main attraction posted on Twitter seems to be the Jelly Bean Statue of Liberty. It epitomises a promotional show…

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Catalogues…The Curse Of The Promotional Industry

Stacks of catalogues

Free catalogues used to be a great way of suppliers getting their products in front of distributors. This morning, I find myself irritated at the arrival of yet another catalogue that was delivered by courier. I realise the company concerned are just trying to keep us updated of products and services but paper catalogues and…

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