Polar Bear Pitching!

Polar Bear Pitching

In Northern Finland, slipping into a pair of trunks or bikini and taking a dip is not at the top of most people’s to-do lists on a sub-zero day in February. At The Polar Bear Pitching event on 7 February, 20 thick-skinned entrepreneurs did just that and plunged into the ice to deliver a winning…

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Leverage! Do The Work Once And Get Paid Forever!

Brad is worth listening to, as unlike many coaches he owned & still owns many other successful businesses outside of the mentoring world. It’s frustrating and fruitless repeatedly doing monotonous tasks especially when you don’t have to. In promotional gifts you find yourself chasing your tail, duplicating jobs and not getting round to important stuff…

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Are You Going Green This Week?

100% recycled promo products

You can go green with envy or turn green with nausea. Not very appealing is it? But this week going green is a truly wonderful thing. Go Green Week is 10 to 16 February this year and is People & Planet’s annual national week of action on climate change in schools, colleges and universities. Students…

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Top Runners in the 2014 Sochi Olympics

Sochi 2014 Sledging

Now obviously we’re talking mascots and their promotional products not actual athletes! This year there is an Interesting collection of mascots. Let’s start with The Polar Bear He looks cute in a keyring and cuddly toy but he doesn’t look very, well, “athletic” does he? Now The hare is a different story as these creatures…

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Can’t Get The Staff? How About Referrals?

referral handshake

Honestly, I don’t know. This is something many Small Business Owners struggle with. Do you think the Old Boy’s Network is dated? A recent report from Nedbank, South Africa states otherwise. Apparently “40% of small business owners stated referrals were their preferred recruitment method, which supports an international small business trend that has led to…

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What Happens In Vegas, Stays In Vegas…

PPAI-Vegas-Sign

Some of the photos posted on social media from the PPAI show in Vegas this week have been genuinely entertaining. And no, I’m not just talking about the photos at The Power Of Two Party! The main attraction posted on Twitter seems to be the Jelly Bean Statue of Liberty. It epitomises a promotional show…

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Whatever Your Think, Everybody Is Not Your Ideal Customer

Square-peg-round-hole

After all you’ve invested a lot of time and effort in your business making sure you’re the best in the market. Surely everybody should love what you have to offer? Equally it’s tedious when a potential client, is trying to bend your company rules to breaking point just to suit them. It’s tough turning away…

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Catalogues…The Curse Of The Promotional Industry

Stacks of catalogues

Free catalogues used to be a great way of suppliers getting their products in front of distributors. This morning, I find myself irritated at the arrival of yet another catalogue that was delivered by courier. I realise the company concerned are just trying to keep us updated of products and services but paper catalogues and…

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Is Facebook Really Liking Small Businesses?

Facebook Likes Your Promo Business

Have you explored Google+ yet? Do you enjoy the quirkiness of Twitter and getting your point across in 140 characters or do you prefer the familiarity of Facebook? Looking at Facebook from a business perspective, I’m starting to realise how clever and proactive it is. Even though revenue is up, Facebook aren’t just resting on…

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Do Suppliers Support Or Shaft Their Customers?

Shaft sign

They spend a fortune on Sales Reps, glossy catalogues and exhibiting at Trade Shows. But does any of this really help a distributor increase their revenue? Well maybe it would, if all this was supported by helpful admin staff. Suppliers have a knack of getting clients excited and eager to buy while sometimes I wonder…

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